Oyalo's visual identity captures the joyous fusion of celebrations and pizza, weaving a vibrant tapestry that highlights the inseparable bond between these two. From daily indulgences to workplace gatherings, regional festivities, and birthdays, Oyalo elevates pizza to a household dish celebrated by the youth, resonating with the spirit of shared moments and delectable delights in every slice. The branding process aimed to resonate with the preferences of 18-30-year-olds in Tamil Nadu while also maintaining broad appeal across various age groups. The goal was to make the brand appear both affordable and enticing. Additionally, the branding needed to seamlessly transition between upscale and more modest neighborhoods throughout Tamil Nadu while still delivering the same impact.
